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Typography craft rules

Universal typography rules that apply on top of any DESIGN.md. The active design system decides which fonts; this file decides how they behave at every size.

Adapted from refero_skill (MIT) — distilled and re-tuned for Open Design's token system.

Type scale

Use a multiplicative scale (1.2 or 1.25). Cap at 68 sizes per artifact.

Role Range
Display 4872 px
H1 3248 px
H2 2432 px
H3 2024 px
Body 1518 px
Small 1314 px
Caption 1112 px

Line height (leading)

Text size Line height
Display / H1 (≥32 px) 1.01.2 (tight)
Body (1518 px) 1.51.6
Small (≤14 px) 1.5

Letter-spacing — the rule that makes or breaks craft

This is the single most-skipped rule in AI-generated design. No exceptions.

Context Letter-spacing
Body text (1418 px) 0 (default)
Small text (1113 px) 0.01em to 0.02em (positive)
UI labels and button text 0.02em
ALL CAPS 0.06em to 0.1em (required)
Headings 32 px+ -0.01em to -0.02em
Display 48 px+ -0.02em to -0.03em

ALL CAPS without positive tracking looks cramped and amateur. Display text without negative tracking looks loose and weak. These two failures are the most reliable AI-slop tells.

The 0.06em floor is not arbitrary: it is the empirical lower bound that print and web typographers have converged on for uppercase tracking (cf. Bringhurst's Elements of Typographic Style §3.2.7, which recommends 510% of the em for caps; modern screen practice rounds the lower end to 0.06em). Anything tighter and the counters collide on screen; the upper bound 0.1em keeps the word from disintegrating into letters.

Font pairing

  • Maximum 2 typefaces per artifact (display + body, or one variable face used at multiple weights).
  • Always declare a system fallback chain. If the active DESIGN.md ships a webfont URL, the fallback must still produce a coherent look.
  • Never set font-family: system-ui alone on a heading — that is the textbook AI default; always pair it with an intentional first choice.

Line length

Limit body copy to 5075 characters per line. In CSS: max-width: 65ch is a safe default.

Three-weight system

Most well-crafted UIs use exactly 3 weights:

  • Read (400 / 450) — body copy
  • Emphasize (510 / 550) — UI text, labels, navigation
  • Announce (590 / 600) — headlines, buttons

Weight 700+ is rarely needed. If your design uses bold for "emphasis on emphasis," it likely lacks weight discipline elsewhere.

Common mistakes (lint these)

  • ALL CAPS without letter-spacing0.06em.
  • Display text (≥32 px) without negative tracking.
  • More than 3 type sizes visible above the fold.
  • Mixed serif and slab on the same screen without a clear role split.
  • Body copy in text-align: justify (creates rivers; never use on the web).