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66 lines
3.9 KiB
Markdown
66 lines
3.9 KiB
Markdown
# Warm Editorial
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> Category: Starter
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> A serif-led magazine aesthetic. Terracotta accent on warm off-white paper —
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> good for long-form, editorial, and brand-led marketing pages.
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## Visual Theme & Atmosphere
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Warm, unhurried, magazine-like. Think "a New Yorker interview column online." Generous whitespace, long-form readability, restrained chrome. Playful but never novelty.
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## Color Palette & Roles
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- **Background:** `#FAF7F2` (warm off-white paper)
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- **Foreground:** `#1C1A17` (near-black, slightly warm)
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- **Accent (primary):** `#C0512F` (terracotta) — used for links, primary CTAs, 1 hero element max per page
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- **Accent (secondary):** `#2F5B4F` (forest) — section dividers, tags
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- **Muted:** `#8A817A` (mid-warm-grey) — timestamps, metadata
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- **Surface:** `#FFFFFF` — elevated cards only
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Never use pure black or pure white anywhere user-facing.
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## Typography Rules
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- **Display / headings:** "GT Sectra" or fallback serif (`'GT Sectra', 'Times New Roman', serif`)
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- **Body:** "Söhne" or fallback sans (`'Söhne', -apple-system, system-ui, sans-serif`)
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- **Mono:** `'JetBrains Mono', ui-monospace, monospace` for code only
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- Scale (px): 12 · 14 · 16 · 20 · 28 · 40 · 56 · 80
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- Line-height: 1.6 for body, 1.2 for display
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- Letter-spacing: -0.02em for display sizes above 40px; default elsewhere
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## Component Stylings
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- **Buttons:** flat fill, 12px radius, 14px padding-block, 20px padding-inline. Primary = terracotta fill, off-white label. Secondary = outlined 1px foreground, transparent fill.
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- **Cards:** off-white background, 1px forest-at-8%-opacity border, 16px radius, 24–32px internal padding. No shadow except hover (y+2px, blur 16, foreground-at-6%).
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- **Inputs:** underline only (no box), 1px muted baseline, terracotta baseline on focus, 16px vertical padding.
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- **Links:** terracotta, 1px terracotta-at-40% underline, no underline on hover (swap for terracotta-at-8% background).
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## Layout Principles
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- 12-column grid, 1200px max-width, 24px gutters.
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- Hero sections: 72vh minimum, 120vh maximum. Content top-biased, never centered vertically.
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- Body sections: 80px top+bottom spacing at desktop; 48px at tablet; 32px at phone.
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- One accent color per screen. If a page has a terracotta hero, secondary CTAs are foreground-only, not forest.
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## Depth & Elevation
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Minimal. Only two elevation levels:
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- **Flat (0):** everything by default.
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- **Raised (1):** cards on hover, dropdown menus, floating CTAs. 2px y-offset, 16px blur, foreground at 6% opacity.
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No shadows on inputs. No shadows on the hero. No neumorphism, no glassmorphism.
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## Do's and Don'ts
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- ✅ Let whitespace breathe. A short headline on 50% of the viewport height is correct.
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- ✅ Use serif for numbers when they matter (pricing, stats).
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- ✅ Draw one accent element per page; the rest is foreground.
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- ❌ No gradients.
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- ❌ No emojis in product copy.
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- ❌ No sentence-case for headings — use title case for H1/H2, sentence case for H3 and below.
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- ❌ No border-radius above 24px; no border-radius below 8px.
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## Responsive Behavior
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- **Desktop ≥ 1024px:** 12-col grid, full hero heights, side-by-side columns.
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- **Tablet 640–1023px:** 8-col grid; hero drops to 60vh; columns stack at 3+.
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- **Phone < 640px:** 4-col grid; single-column layout; hero drops to 50vh; all padding -33%.
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## Agent Prompt Guide
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When generating artifacts against this design system:
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- Lead with typography and whitespace; chrome (borders, shadows) is subtractive.
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- If you need more than one accent element on a screen, you're doing too much — cut one.
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- When asked for "professional" or "serious," lean harder on serif + whitespace. When asked for "modern," this system isn't the right answer; pick a different DESIGN.md.
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- Color tokens are non-negotiable. Do not invent new hex values. If the request needs a color outside this palette, produce a warning comment in the artifact and use the closest existing token.
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- Prefer 1 hero + 3–5 body sections over 1 hero + 8+ sections. Editorial means restraint.
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